Whether you hire a pro like SparkWood to manage your gifting campaign or plan on doing it in-house, here are some tips to keep in mind when considering corporate gifts.
1. Don’t leave it until the “Last Minute”
We have all done this. However, waiting until after Thanksgiving to come up with an idea will only work if you have a small number of gifts to send. Start now and begin to think about what you want your gift to say about you and how your recipient will perceive it. Plan to order your corporate gifts before Halloween if you can, to give yourself plenty of time, especially if you would like to get it from overseas.
2. Gifts are gifts
Although they can also serve the purpose of a marketing or sales promotion, your gift is just that — a gift. Make sure the one receiving your package feels appreciated and not just ‘marketed’ to. If you are a consumer brand, a box full of items with your logo on it might work. However, if you are not, it may not be as well received.
3. Think through your budget
The item itself is not only the price point you need to consider. That cool gadget with your logo on it for $10 could also include set up charges, shipping, packaging, etc. If you are wrapping or bundling with other items, don’t forget those supplies, labor costs, and postage.
4. Remember your client’s tastes and preferences and corporate gifting rules
First of all, you need to know if your clients have a company policy which prohibits gifts from vendors over a certain dollar amount. Avoid putting your customer in an awkward position. Next if at all possible, personalize your gift. Don’t send an $80 bottle of scotch to your client who would much rather have champagne or doesn’t even drink. Don’t let this happen to you! Take advantage of opportunities to note what your recipient’s hobbies, interests, likes and dislikes are. This will make choosing a gift easier when the time comes.
5. Spread the love all year long
December is not the only month to give a present. Consider Thanksgiving or New Year’s gifts in order to stand out from the crowd. What better way to show your gratitude than to get something in your client’s hands prior to the holidays or just afterwards? Perhaps something they can use during that busy time of the year – a ‘Survival Kit for the Holidays’ or a ‘Holiday Recovery Kit’. Your gift will stand out even more when you give it during the other 11 months of the year. What about something for the First Day of Spring or the Summer Solstice? Picking a fun holiday that aligns with your brand will make you stand out.