CASE STUDY: MWI ANIMAL HEALTH

Event:  Annual Practitioners Summit
Attendees:  56
Location:  Seattle, WA
Date:  April 23-26, 2017

The brief

MWI Animal Health holds an annual Practitioners Summit in a different city each year. In addition to educational workshops for their veterinarian attendees, they wanted to offer a unique and one-of-a-kind cultural experience for their guests that would reflect the locale.

The solution

SparkWood Events created custom Seattle-inspired gift packages using local products to send out to the guests prior to the event. We also managed the RSVPs and guest list, set up Seattle experiences and planned the closing dinner celebration atop the tallest building in Seattle. A unique veterinary educational experience was desired, so we arranged for the group to travel via Washington State ferry to the Olympic and Kitsap Peninsulas to learn about a tribal salmon farming operation, including talks from a salmon veterinarian and nutritionists from both government and tribal entities. A small batch bourbon tasting was arranged and guests dined on local wild salmon at a boutique waterfront venue. For a memorable finale, guests enjoyed a sunset cocktail reception and dessert buffet aboard a chartered yacht.

error: Content is protected !